Abstract
This study examines third-person effect of news of tainted food product recalls on oneself relative to others. The survey (N = 1,213) found that respondents tended to think the influence of the news on others was greater than on themselves (the study used reactions to a milk powder scandal in China). Message credibility and attention to and elaboration of the recall news were found to reduce the third-person perceptual gap. Furthermore, the perceived effect of news on oneself, not on others, was positively associated with the behavioral intention of information-seeking and taking protective action.
| Original language | English |
|---|---|
| Pages (from-to) | 598-614 |
| Number of pages | 17 |
| Journal | Journalism and Mass Communication Quarterly |
| Volume | 87 |
| Issue number | 3-4 |
| DOIs | |
| Publication status | Published - 1 Sept 2010 |
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