TY - JOUR
T1 - The synergy of corporate r & d and competitive strategies
T2 - An exploratory study in australian high-technology companies
AU - Liao, Ziqi
AU - Greenfield, Paul F.
N1 - Copyright:
Copyright 2017 Elsevier B.V., All rights reserved.
PY - 2000
Y1 - 2000
N2 - This project examines how Australian high technology companies approach the synergy between corporate R&D and strategic management. Research hypotheses are tested empirically using the data collected from a number of Australian firms in three selected industrial sectors: information technology, pharmaceuticals and biotechnology. The results suggest that the responding firms have been aware of the importance of integrating R&D decision making with corporate strategic management as well as the consistency between R&D and competitive strategies. In particular, the development of higher value-added products with a focus on a particular market segment has been stressed in directing corporate R&D programs and projects.
AB - This project examines how Australian high technology companies approach the synergy between corporate R&D and strategic management. Research hypotheses are tested empirically using the data collected from a number of Australian firms in three selected industrial sectors: information technology, pharmaceuticals and biotechnology. The results suggest that the responding firms have been aware of the importance of integrating R&D decision making with corporate strategic management as well as the consistency between R&D and competitive strategies. In particular, the development of higher value-added products with a focus on a particular market segment has been stressed in directing corporate R&D programs and projects.
UR - http://www.scopus.com/inward/record.url?scp=0009471530&partnerID=8YFLogxK
U2 - 10.1016/S1047-8310(00)00025-0
DO - 10.1016/S1047-8310(00)00025-0
M3 - Journal article
AN - SCOPUS:0009471530
SN - 1047-8310
VL - 11
SP - 93
EP - 107
JO - Journal of High Technology Management Research
JF - Journal of High Technology Management Research
IS - 1
ER -