The synergy of corporate r & d and competitive strategies: An exploratory study in australian high-technology companies

Victor LIAO*, Paul F. Greenfield

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    11 Citations (Scopus)

    Abstract

    This project examines how Australian high technology companies approach the synergy between corporate R&D and strategic management. Research hypotheses are tested empirically using the data collected from a number of Australian firms in three selected industrial sectors: information technology, pharmaceuticals and biotechnology. The results suggest that the responding firms have been aware of the importance of integrating R&D decision making with corporate strategic management as well as the consistency between R&D and competitive strategies. In particular, the development of higher value-added products with a focus on a particular market segment has been stressed in directing corporate R&D programs and projects.

    Original languageEnglish
    Pages (from-to)93-107
    Number of pages15
    JournalJournal of High Technology Management Research
    Volume11
    Issue number1
    DOIs
    Publication statusPublished - 2000

    Scopus Subject Areas

    • Computer Science Applications
    • Strategy and Management
    • Information Systems and Management
    • Marketing
    • Management of Technology and Innovation

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