The state of online impulse-buying research: A literature analysis

Tommy K.H. Chan*, Christy M K CHEUNG, Zach W.Y. Lee

*Corresponding author for this work

Research output: Contribution to journalJournal articlepeer-review

358 Citations (Scopus)


Online impulse buying has drawn increasing scholarly attention across disciplines. However, little effort has been made to evaluate the status of research and consolidate the findings in the literature. To address this research gap, we conducted a systematic review of studies of online impulse buying, and used the Stimulus–Organism–Response (SOR) framework to identify and classify the factors that affect online impulse buying. We then built a conceptual framework to explain the interrelationships between the three key elements of online impulse buying. Finally, we discussed the future research directions and implications for research.

Original languageEnglish
Pages (from-to)204-217
Number of pages14
JournalInformation and Management
Issue number2
Publication statusPublished - 1 Mar 2017

Scopus Subject Areas

  • Management Information Systems
  • Information Systems
  • Information Systems and Management

User-Defined Keywords

  • Electronic commerce
  • Literature analysis
  • Online impulse buying
  • Stimulus–Organism–Response (SOR) framework


Dive into the research topics of 'The state of online impulse-buying research: A literature analysis'. Together they form a unique fingerprint.

Cite this