The state of electronic word-of-mouth research: A literature analysis

Christy M K Cheung; Dimple R. Thadani

The state of electronic word-of-mouth research: A literature analysis

Christy M K Cheung^*, Dimple R. Thadani

^*Corresponding author for this work

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

25 Citations (Scopus)

Abstract

This study evaluates the current status of electronic word-of-mouth (eWOM) research through an exhaustive literature review of relevant articles. We have identified a total of 83 eWOM research articles published from 2001 through 2010. Published research into eWOM first appeared in peerreviewed journals about ten years ago, and research has been steadily increasing. Among research topic area, the impact of eWOM communication was the most researched topic in the last decade. We also found that individual and message were the two mostly used unit of analysis in eWOM studies. Survey, secondary data analysis, and mathematical modeling were the three main streams of research method. Finally, we found diverse theoretical approaches in understanding eWOM communication. We conclude this paper by identifying important trends in the eWOM literature to provide future research directions.

Original language	English
Title of host publication	PACIS 2010 Proceedings
Publisher	Association for Information Systems
Pages	1580-1587
Number of pages	8
Publication status	Published - 9 Jul 2010
Event	14th Pacific Asia Conference on Information Systems, PACIS 2010 - Taipei, Taiwan, Province of China Duration: 9 Jul 2010 → 12 Jul 2010 https://aisel.aisnet.org/pacis2010/

Publication series

Name	Pacific Asia Conference on Information Systems

Conference

Conference	14th Pacific Asia Conference on Information Systems, PACIS 2010
Country/Territory	Taiwan, Province of China
City	Taipei
Period	9/07/10 → 12/07/10
Internet address	https://aisel.aisnet.org/pacis2010/

Scopus Subject Areas

Information Systems

User-Defined Keywords

E-Marketing
Electronic word of mouth (eWOM)
Literature analysis
Online consumer review

Access to Document

https://aisel.aisnet.org/pacis2010/151/

Cite this

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title = "The state of electronic word-of-mouth research: A literature analysis",

abstract = "This study evaluates the current status of electronic word-of-mouth (eWOM) research through an exhaustive literature review of relevant articles. We have identified a total of 83 eWOM research articles published from 2001 through 2010. Published research into eWOM first appeared in peerreviewed journals about ten years ago, and research has been steadily increasing. Among research topic area, the impact of eWOM communication was the most researched topic in the last decade. We also found that individual and message were the two mostly used unit of analysis in eWOM studies. Survey, secondary data analysis, and mathematical modeling were the three main streams of research method. Finally, we found diverse theoretical approaches in understanding eWOM communication. We conclude this paper by identifying important trends in the eWOM literature to provide future research directions.",

keywords = "E-Marketing, Electronic word of mouth (eWOM), Literature analysis, Online consumer review",

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Cheung, CMK & Thadani, DR 2010, The state of electronic word-of-mouth research: A literature analysis. in PACIS 2010 Proceedings. Pacific Asia Conference on Information Systems, Association for Information Systems, pp. 1580-1587, 14th Pacific Asia Conference on Information Systems, PACIS 2010, Taipei, Taiwan, Province of China, 9/07/10. <https://aisel.aisnet.org/pacis2010/151/>

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AU - Thadani, Dimple R.

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N2 - This study evaluates the current status of electronic word-of-mouth (eWOM) research through an exhaustive literature review of relevant articles. We have identified a total of 83 eWOM research articles published from 2001 through 2010. Published research into eWOM first appeared in peerreviewed journals about ten years ago, and research has been steadily increasing. Among research topic area, the impact of eWOM communication was the most researched topic in the last decade. We also found that individual and message were the two mostly used unit of analysis in eWOM studies. Survey, secondary data analysis, and mathematical modeling were the three main streams of research method. Finally, we found diverse theoretical approaches in understanding eWOM communication. We conclude this paper by identifying important trends in the eWOM literature to provide future research directions.

AB - This study evaluates the current status of electronic word-of-mouth (eWOM) research through an exhaustive literature review of relevant articles. We have identified a total of 83 eWOM research articles published from 2001 through 2010. Published research into eWOM first appeared in peerreviewed journals about ten years ago, and research has been steadily increasing. Among research topic area, the impact of eWOM communication was the most researched topic in the last decade. We also found that individual and message were the two mostly used unit of analysis in eWOM studies. Survey, secondary data analysis, and mathematical modeling were the three main streams of research method. Finally, we found diverse theoretical approaches in understanding eWOM communication. We conclude this paper by identifying important trends in the eWOM literature to provide future research directions.

KW - E-Marketing

KW - Electronic word of mouth (eWOM)

KW - Literature analysis

KW - Online consumer review

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The state of electronic word-of-mouth research: A literature analysis

Abstract

Publication series

Conference

Scopus Subject Areas

User-Defined Keywords

Access to Document

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