Abstract
Among BRICS nations, India has the most developed and globalised film industry, and the Indian government as well as corporations are increasingly deploying the power of Bollywood in their international interactions. India’s soft power, arising from its cultural and civilizational influence outside its territorial boundaries, has a long history. Focusing on contemporary India’s thriving Hindi film industry, this article suggests that the globalisation of the country’s popular cinema, aided by a large diaspora, has created possibilities of promoting India’s public diplomacy. It examines the global imprint of this cinema as an instrument of soft power.
| Original language | English |
|---|---|
| Pages (from-to) | 415-429 |
| Number of pages | 15 |
| Journal | Journal of Political Power |
| Volume | 9 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 1 Sept 2016 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 17 Partnerships for the Goals
User-Defined Keywords
- Bollywood
- culture
- diaspora
- India
- internet
- soft power
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