The Side of Trust in Online Retailing Environment - Role of Coupon Proneness

Research output: Chapter in book/report/conference proceeding › Conference proceeding

Original language	English
Title of host publication	Proceedings of the Twelfth Wuhan International Conference on E-Business, WHICEB 2013
Publication status	Published - May 2013
Event	The Twelfth Wuhan International Conference on E-Business - Wuhan, China Duration: 25 May 2013 → 26 May 2013

Conference	The Twelfth Wuhan International Conference on E-Business
Period	25/05/13 → 26/05/13

Cite this

@inproceedings{29652a2ef44641e79ebfeb1f7686bcb8,

title = "The Side of Trust in Online Retailing Environment - Role of Coupon Proneness",

author = "Xiabing Zheng and Lee, \{K. O. Matthew\} and Cheung, \{Christy M K\}",

year = "2013",

month = may,

language = "English",

booktitle = "Proceedings of the Twelfth Wuhan International Conference on E-Business, WHICEB 2013",

note = "The Twelfth Wuhan International Conference on E-Business ; Conference date: 25-05-2013 Through 26-05-2013",

}

TY - GEN

T1 - The Side of Trust in Online Retailing Environment - Role of Coupon Proneness

AU - Zheng, Xiabing

AU - Lee, K. O. Matthew

AU - Cheung, Christy M K

PY - 2013/5

Y1 - 2013/5

M3 - Conference proceeding

BT - Proceedings of the Twelfth Wuhan International Conference on E-Business, WHICEB 2013

T2 - The Twelfth Wuhan International Conference on E-Business

Y2 - 25 May 2013 through 26 May 2013

ER -