@article{318543f026814e00a9df82ee30556ed8,
title = "The shape of money: The impact of financial resources on product shape preference",
abstract = "We examine the effects of financial resources on product shape preference. Two field studies and one laboratory experiment show that consumers who have (or believe they have) more financial resources exhibit more favorable attitudes toward angular product shapes than their poorer peers. Financial resources, however, do not influence consumers{\textquoteright} preference for circular products. The implications of these findings for transformative consumer research are discussed.",
author = "Yuwei Jiang and Lei SU and Rui Zhu",
note = "Funding Information: The authors thank financial support from the Hong Kong Research Grants Council (PolyU 155266/16B) and the Asian Centre for Branding and Marketing (ACBM) to the first author, from the Hong Kong Research Grants Council (HKBU 12522916) to the second author, and from the Cheung Kong Graduate School of Business to the third author. Funding Information: Yuwei Jiang (yuwei.jiang@polyu.edu.hk) is professor of marketing at the Hong Kong Polytechnic University, Hung Hom, Hong Kong. Lei Su (lsu@ hkbu.edu.hk) is assistant professor of marketing at the Hong Kong Baptist University, Kowloon Tong, Hong Kong. Rui (Juliet) Zhu (rzhu@ckgsb.edu.cn) is professor of marketing at the Cheung Kong Graduate School of Business, Beijing, China. The authors thank financial support from the Hong Kong Research Grants Council (PolyU 155266/16B) and the Asian Centre for Branding and Marketing (ACBM) to the first author, from the Hong Kong Research Grants Council (HKBU 12522916) to the second author, and from the Cheung Kong Graduate School of Business to the third author. The first two authors contributed equally to this research. Correspondence regarding this article should be sent to Yuwei Jiang.",
year = "2019",
month = oct,
day = "1",
doi = "10.1086/705030",
language = "English",
volume = "4",
pages = "436--445",
journal = "Journal of the Association for Consumer Research",
issn = "2378-1815",
publisher = "University of Chicago Press",
number = "4",
}