The Sagan Effect and Scientists’ Public Outreach Participation in China: Multilayered Roles of Social Norms and Rewards

Anfan Chen, Xing Zhang*, Jianbin Jin

*Corresponding author for this work

Research output: Contribution to journalJournal articlepeer-review

1 Citation (Scopus)

Abstract

In this study, we investigate public outreach participation among Chinese scientists through a multiple mediation model. Factors related to the Sagan effect—negative experiences and negative personal norms—are examined as potential predictors and/or mediators. Based on a national survey of 8,533 scientists, we validate the Sagan effect triggered by their negative experiences, which indirectly inhibit their outreach participation intentions through negative personal norms. Moreover, positive social norms and rewards play multilayered roles in mitigating the Sagan effect and improving such intentions. This study provides a more comprehensive examination of the underlying mechanisms behind scientists’ willingness to engage with the public.

Original languageEnglish
Pages (from-to)12-38
Number of pages27
JournalScience Communication
Volume45
Issue number1
Early online date13 Dec 2022
DOIs
Publication statusPublished - Feb 2023

Scopus Subject Areas

  • Sociology and Political Science

User-Defined Keywords

  • public outreach
  • Sagan effect
  • negative personal norms
  • social norms
  • intrinsic and extrinsic rewards

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