Original language | English |
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Pages (from-to) | 68–85 |
Number of pages | 18 |
Journal | Journal of Brand Management |
Volume | 24 |
DOIs | |
Publication status | Published - 2017 |
The roles of identity and brand equity in organic consumption behavior: Private label brands versus national brands
M.J. Reinders, J. Bartels
Research output: Contribution to journal › Journal article › peer-review
37
Citations
(Scopus)