The roles of identity and brand equity in organic consumption behavior: Private label brands versus national brands

M.J. Reinders, J. Bartels

Research output: Contribution to journalJournal articlepeer-review

37 Citations (Scopus)
Original languageEnglish
Pages (from-to)68–85
Number of pages18
JournalJournal of Brand Management
Volume24
DOIs
Publication statusPublished - 2017

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