TY - JOUR
T1 - The role of socializing agents in communicating healthy eating to adolescents
T2 - A cross-cultural study
AU - Chan, Kara
AU - Prendergast, Gerard
AU - Grønhøj, Alice
AU - Bech-Larsen, Tino
N1 - Funding Information:
The Hong Kong part of the study was fully supported by a Faculty Research Grant from the Hong Kong Baptist University (Project No. FRG/05-06/II-48). The Danish part was funded by The Danish Council for Strategic Research (Programme Commission on Health, Food, and Welfare).
PY - 2010
Y1 - 2010
N2 - A survey was conducted of 386 Danish and Hong Kong adolescents aged 11 to 16. Results showed that the consumption of relatively unhealthy food was common among respondents. Looking at socializing agents, respondents claimed that parents asked them to eat healthy food more often than the government publicity, teachers, or friends. Parents were also perceived as being the most effective source in encouraging them to eat healthy food. Respondents considered news and fear appeals for communicating healthy eating the most effective, while popularity and achievement appeals were considered less effective. There were some gender and age differences in the liking and perceived effectiveness of five advertising appeals. Respondents with higher collectivism scores showed a higher liking and perceived effectiveness of advertising appeals.
AB - A survey was conducted of 386 Danish and Hong Kong adolescents aged 11 to 16. Results showed that the consumption of relatively unhealthy food was common among respondents. Looking at socializing agents, respondents claimed that parents asked them to eat healthy food more often than the government publicity, teachers, or friends. Parents were also perceived as being the most effective source in encouraging them to eat healthy food. Respondents considered news and fear appeals for communicating healthy eating the most effective, while popularity and achievement appeals were considered less effective. There were some gender and age differences in the liking and perceived effectiveness of five advertising appeals. Respondents with higher collectivism scores showed a higher liking and perceived effectiveness of advertising appeals.
KW - Health promotion
KW - advertising execution
KW - persuasion
KW - China
KW - Denmark
UR - http://www.scopus.com/inward/record.url?scp=78649861231&partnerID=8YFLogxK
U2 - 10.1080/08961530.2011.524578
DO - 10.1080/08961530.2011.524578
M3 - Journal article
AN - SCOPUS:78649861231
SN - 0896-1530
VL - 23
SP - 59
EP - 74
JO - Journal of International Consumer Marketing
JF - Journal of International Consumer Marketing
IS - 1
ER -