The role of social media elements in driving co-creation and engagement

Man Lai Cheung*, Guilherme Pires, Philip J. Rosenberger, Wilson K.S. Leung, Ludwig M K CHANG

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Fingerprint

Dive into the research topics of 'The role of social media elements in driving co-creation and engagement'. Together they form a unique fingerprint.

Business & Economics