TY - JOUR
T1 - The role of leadership in shared value creation from the public's perspective
T2 - A multi-continental study
AU - Chen, Regina Y R
AU - HUNG-BAESECKE, Flora C J
AU - Bowen, Shannon A.
AU - Zerfass, Ansgar
AU - Stacks, Don W.
AU - Boyd, Ben
N1 - Funding Information:
This research is sponsored by the Page and Johnson Legacy Scholar Grant (No. 1617FP05 ) awarded by the Arthur W. Page Center at the Penn State and the Intercultural Communication Research Program Grant of the Hong Kong Baptist University.
PY - 2020/3
Y1 - 2020/3
N2 - Porter and Kramer's concept of creating shared value (CSV) has been welcomed as an approach to corporate social responsibility (CSR) among corporations that also provides a practical opportunity for dialogue in public relations, but it has been little examined from the general population's (i.e., the public's) perspective. Such scrutiny is important because its findings enable public relations to contribute to the debate and development of CSV from both the public's and the organization's viewpoints. Additionally, if public relations professionals understand how the public perceives CSV, they can give a strategic perspective to top management for maximizing moral capabilities of the business and formulate effective communication to promote CSV initiatives. This study investigates whether the public prefers corporations to practice CSV as opposed to intrinsic CSR as a separate pursuit from business interests. It also explores the role of leadership as an influential and ethical construct in implementing effective CSV as perceived by the public. The public's preference for CSV over intrinsic CSR was revealed in a survey of 1784 participants in the United States (US), Germany, and China. Factor analysis results further suggested that effective CSV competencies of CEOs were construed as a unidimensional concept in the US, but German and Chinese participants viewed it as two-dimensional. The public perceived that leaders’ moral character played a more important, core role in effective CSV than did altruistic and behavioral attributes, across nations. Network analysis of the perceived effective CSV-characteristics provides further implications for CSV communication.
AB - Porter and Kramer's concept of creating shared value (CSV) has been welcomed as an approach to corporate social responsibility (CSR) among corporations that also provides a practical opportunity for dialogue in public relations, but it has been little examined from the general population's (i.e., the public's) perspective. Such scrutiny is important because its findings enable public relations to contribute to the debate and development of CSV from both the public's and the organization's viewpoints. Additionally, if public relations professionals understand how the public perceives CSV, they can give a strategic perspective to top management for maximizing moral capabilities of the business and formulate effective communication to promote CSV initiatives. This study investigates whether the public prefers corporations to practice CSV as opposed to intrinsic CSR as a separate pursuit from business interests. It also explores the role of leadership as an influential and ethical construct in implementing effective CSV as perceived by the public. The public's preference for CSV over intrinsic CSR was revealed in a survey of 1784 participants in the United States (US), Germany, and China. Factor analysis results further suggested that effective CSV competencies of CEOs were construed as a unidimensional concept in the US, but German and Chinese participants viewed it as two-dimensional. The public perceived that leaders’ moral character played a more important, core role in effective CSV than did altruistic and behavioral attributes, across nations. Network analysis of the perceived effective CSV-characteristics provides further implications for CSV communication.
KW - CEO characteristics
KW - Comparative study
KW - Corporate social responsibility (CSR)
KW - Creating shared value (CSV)
KW - Leadership
UR - http://www.scopus.com/inward/record.url?scp=85058998287&partnerID=8YFLogxK
U2 - 10.1016/j.pubrev.2018.12.006
DO - 10.1016/j.pubrev.2018.12.006
M3 - Journal article
AN - SCOPUS:85058998287
SN - 0363-8111
VL - 46
JO - Public Relations Review
JF - Public Relations Review
IS - 1
M1 - 101749
ER -