The Role of Counterfactual Thinking in Narrative Persuasion: Its Impact on Patients’ Adherence to Treatment Regimen

Timothy K F Fung

The Role of Counterfactual Thinking in Narrative Persuasion: Its Impact on Patients’ Adherence to Treatment Regimen

^*Corresponding author for this work

Department of Interactive Media

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - 8 Aug 2018
Event	101st Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference, AEJMC 2018 - , United States Duration: 6 Aug 2018 → 9 Aug 2018 https://www.yumpu.com/en/document/view/61949470/2018-aejmc-conference-program (Conference Program)

Conference

Conference	101st Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference, AEJMC 2018
Country/Territory	United States
Period	6/08/18 → 9/08/18
Internet address	https://www.yumpu.com/en/document/view/61949470/2018-aejmc-conference-program (Conference Program)

Cite this

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title = "The Role of Counterfactual Thinking in Narrative Persuasion: Its Impact on Patients{\textquoteright} Adherence to Treatment Regimen",

author = "Fung, {Timothy K F}",

year = "2018",

month = aug,

day = "8",

language = "English",

note = "101st Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference, AEJMC 2018 ; Conference date: 06-08-2018 Through 09-08-2018",

url = "https://www.yumpu.com/en/document/view/61949470/2018-aejmc-conference-program",

}

The Role of Counterfactual Thinking in Narrative Persuasion: Its Impact on Patients’ Adherence to Treatment Regimen. / Fung, Timothy K F.
2018. Paper presented at 101st Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference, AEJMC 2018, Washington, United States.

Research output: Contribution to conference › Conference paper › peer-review