Fingerprint
Dive into the research topics of 'The role of brand equity and face saving in Chinese luxury consumption'. Together they form a unique fingerprint.- Sort by:
- Weight
- Alphabetically
The role of brand equity and face saving in Chinese luxury consumption
Noel Y M SIU*, Ho Yan KWAN, Celeste Yunru Zeng
*Corresponding author for this work
Research output: Contribution to journal › Journal article › peer-review
40
Citations
(Scopus)