The role of brand equity and face saving in Chinese luxury consumption

Keyphrases

• Brand Equity 100%
• Luxury Consumption 100%
• Affective Attitude 60%
• Chinese Consumers 40%
• Young Chinese Consumers 40%
• Survey Data 20%
• Design Methodology 20%
• Chinese Cities 20%
• Interaction Effect 20%
• Social Acceptance 20%
• Marketing Strategy 20%
• Luxury Brands 20%
• Social Status 20%
• Willingness to Pay 20%
• Positive Attitude 20%
• Causal Inference 20%
• Behavioral Intention 20%
• Cultural Contexts 20%
• Premium Price 20%
• First-tier Cities 20%
• China Market 20%
• Attitude toward Brand 20%
• Willingness to Pay Premium 20%
• Western Markets 20%
• Attitude toward Luxury Brands 20%
• Luxury Consumers 20%
• Social Approval 20%
• Luxury Purchase Intention 20%
• Brand Luxury 20%
• Cognitive-affective Model 20%

Social Sciences

• Chinese 100%
• Luxury 100%
• Brand Equity 100%
• Price 22%
• China 11%
• Survey Analysis 11%
• Cultural Context 11%
• Marketing Strategy 11%
• Willingness-to-Pay 11%
• Design Methodology 11%
• Practical Implication 11%
• Causal Inference 11%