The Rise of AI-Enabled New Product Ideation: End of Innovation Crowdsourcing?

Heeseung Lee*

*Corresponding author for this work

Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

Abstract

Innovation crowdsourcing has long been a vital source of creativity for new product development. With the diverse perspectives of crowds, crowdsourced ideas have provided novel insights to firms in developing innovative new products. The emergence of generative AI, with its rapid advancement that approaches human creativity, casts doubt on the value proposition of traditional innovation crowdsourcing, prompting a reevaluation of how firms might source innovative ideas in this era of AI. This research aims to investigate the impact of generative AI on new product ideation and whether it can replace human crowdsourcing. By introducing the concept of AI-conceivability, the study analyzes the potential of AI-generated product features to create market value and how it compares with human-generated ideas. In light of the burgeoning growth of LLMs, this study provides a critical comparison of AI-enabled ideation and conventional crowdsourcing, highlighting the implications for future innovation strategies.
Original languageEnglish
Title of host publicationProceedings of Thirtieth Americas Conference on Information Systems, AMCIS 2024
PublisherAssociation for Information Systems
Number of pages5
Publication statusPublished - 16 Aug 2024
Event30th Americas Conference on Information Systems, AMCIS 2024 - The Grand America Hotel, Salt Lake City, United States
Duration: 15 Aug 202417 Aug 2024
https://amcis2024.aisconferences.org/ (Link to conference website)
https://amcis2024.aisconferences.org/schedule/conference-program/ (Link to conference programme)

Publication series

NameProceedings of Americas Conference on Information Systems, AMCIS

Conference

Conference30th Americas Conference on Information Systems, AMCIS 2024
Country/TerritoryUnited States
CitySalt Lake City
Period15/08/2417/08/24
Internet address

User-Defined Keywords

  • Innovation crowdsourcing
  • AI-enabled new product ideation
  • AI-conceivability
  • product differentiation

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