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The Question of Sponsorship Effectiveness
Marc Mazodier
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Corresponding author for this work
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Keyphrases
Consumer Age
50%
Consumer Behaviour
50%
Consumer Education
50%
Consumer Gender
50%
Consumer Nationalism
50%
Event Involvement
50%
Event Organizers
50%
Event Sponsorship
50%
Gender Education
50%
Marketing Communication Strategy
50%
Moderator Variables
50%
Self-congruity
50%
Sponsorship Activation
50%
Sponsorship Effectiveness
100%
Social Sciences
Communication Strategy
100%
Consumer Behavior
100%
Marketing Communication
100%
Economics, Econometrics and Finance
Consumer Attitude
100%
Marketing Communications
100%