The Positive Feedback Advantages of Combining Buying and Investing

A substantial proportion of the world’s population is dissatisfied with the way the global market-based economy operates. In particular, the desire of consumers to pay as little as possible for a product and the desire of producers and investors to make as much profit as possible, lead to actions that drive down wages, undermine social welfare and damage the environment. To counteract this, we propose that the millions of consumers who wish to change the market adopt a combined buying and investing strategy that we term buyvesting in which “ethical” would become the new “profitable”. We use a learning program to illustrate the buyvesting proposal, which we discuss with respect to the concepts of competitive coherence and shared reality theory.