The need for a shared approach to Advertising Education: The role of Academic Associations, Industry Associations and related stakeholders in an evolving advertising environment

Gayle Kerr, Kara K W Chan

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusSubmitted - 31 May 2009
EventAmerican Academy of Advertising 2009 Asia-Pacific Conference - Beijing, China
Duration: 27 May 200930 May 2009

Conference

ConferenceAmerican Academy of Advertising 2009 Asia-Pacific Conference
Period27/05/0930/05/09

User-Defined Keywords

  • advertising education
  • industry connection
  • career aspiration

Cite this