TY - JOUR
T1 - “The more options, the better?” Investigating the impact of the number of options on backers’ decisions in reward-based crowdfunding projects
AU - Du, Zhao
AU - LI, Mengxiang
AU - Wang, Kanliang
N1 - Funding Information:
This paper is supported by the National Natural Science Foundation of China ( 71331007 ). It is also partially supported by the General Research Fund from Research Grants Council of the Hong Kong Special Administrative Region, China ( 12500118 ).
PY - 2019/4
Y1 - 2019/4
N2 - The number of options in reward-based crowdfunding projects plays an important role in influencing backers’ decisions. However, prior studies provided two-pronged outcomes for the impact on the backers’ decision of supporting a project. They also neglected the impact on the backers’ decision on which option to select. Anchored on the theories of assortment decisions, we found that the number of options has an inverted U-shaped relationship with the backers’ decision on supporting a crowdfunding project. It also has a significant impact on the backers’ decision on selecting an option. Three studies were conducted, and they collectively provided a piece of solid evidence to our findings.
AB - The number of options in reward-based crowdfunding projects plays an important role in influencing backers’ decisions. However, prior studies provided two-pronged outcomes for the impact on the backers’ decision of supporting a project. They also neglected the impact on the backers’ decision on which option to select. Anchored on the theories of assortment decisions, we found that the number of options has an inverted U-shaped relationship with the backers’ decision on supporting a crowdfunding project. It also has a significant impact on the backers’ decision on selecting an option. Three studies were conducted, and they collectively provided a piece of solid evidence to our findings.
KW - Backers’ backing centroid
KW - Multimethod design
KW - Reward scheme
KW - Reward-based crowdfunding
KW - The number of options
KW - The success of crowdfunding projects
UR - http://www.scopus.com/inward/record.url?scp=85054103266&partnerID=8YFLogxK
U2 - 10.1016/j.im.2018.08.003
DO - 10.1016/j.im.2018.08.003
M3 - Article
AN - SCOPUS:85054103266
VL - 56
SP - 429
EP - 444
JO - Information and Management
JF - Information and Management
SN - 0378-7206
IS - 3
ER -