The moderating effects of customer predisposition characteristics in service experience: Imaginary orientation and participation desirability

P. Dong, Yee Man Noel Siu

    Research output: Chapter in book/report/conference proceedingConference proceeding

    Original languageEnglish
    Title of host publicationProceedings of AMA Summer Educators' Conference 2010: Enhancing knowledge development in marketing
    PublisherAmerican Marketing Association
    Number of pages2
    ISBN (Print)9781617822537
    Publication statusPublished - Aug 2010
    EventAmerican Marketing Association (AMA) Summer Educators' Conference, 2010 - Boston, United States
    Duration: 13 Aug 201016 Aug 2010


    ConferenceAmerican Marketing Association (AMA) Summer Educators' Conference, 2010
    Country/TerritoryUnited States
    OtherEnhancing knowledge development in marketing

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