The moderating effects of customer predisposition characteristics in service experience: Imaginary orientation and participation desirability

Research output: Chapter in book/report/conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of AMA Summer Educators' Conference 2010: Enhancing knowledge development in marketing
PublisherAmerican Marketing Association
Pages431-432
ISBN (Print)9781617822537
Publication statusPublished - Aug 2010
EventAMA Summer Educators' Conference 2010: Enhancing knowledge development in marketing - Boston, Massachusetts, USA
Duration: 13 Aug 201016 Aug 2010

Conference

ConferenceAMA Summer Educators' Conference 2010: Enhancing knowledge development in marketing
Period13/08/1016/08/10

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