The moderating effects of customer predisposition characteristics in service experience: Imaginary orientation and participation desirability

P. Dong; Yee Man Noel Siu

The moderating effects of customer predisposition characteristics in service experience: Imaginary orientation and participation desirability

P. Dong, Yee Man Noel Siu

Research output: Chapter in book/report/conference proceeding › Conference proceeding

Original language	English
Title of host publication	Proceedings of AMA Summer Educators' Conference 2010: Enhancing knowledge development in marketing
Publisher	American Marketing Association
Pages	431-432
Number of pages	2
ISBN (Print)	9781617822537
Publication status	Published - Aug 2010
Event	American Marketing Association (AMA) Summer Educators' Conference, 2010 - Boston, United States Duration: 13 Aug 2010 → 16 Aug 2010

Conference

Conference	American Marketing Association (AMA) Summer Educators' Conference, 2010
Country/Territory	United States
City	Boston
Period	13/08/10 → 16/08/10
Other	Enhancing knowledge development in marketing

Cite this

@inproceedings{7ca9fc6b75584b99b4a17eda4531173c,

title = "The moderating effects of customer predisposition characteristics in service experience: Imaginary orientation and participation desirability",

author = "P. Dong and Siu, {Yee Man Noel}",

year = "2010",

month = aug,

language = "English",

isbn = "9781617822537",

pages = "431--432",

booktitle = "Proceedings of AMA Summer Educators' Conference 2010: Enhancing knowledge development in marketing",

publisher = "American Marketing Association",

address = "United States",

note = "American Marketing Association (AMA) Summer Educators' Conference, 2010 ; Conference date: 13-08-2010 Through 16-08-2010",

}

Dong, P & Siu, YMN 2010, The moderating effects of customer predisposition characteristics in service experience: Imaginary orientation and participation desirability. in Proceedings of AMA Summer Educators' Conference 2010: Enhancing knowledge development in marketing. American Marketing Association, pp. 431-432, American Marketing Association (AMA) Summer Educators' Conference, 2010, Boston, Massachusetts, United States, 13/08/10.

The moderating effects of customer predisposition characteristics in service experience: Imaginary orientation and participation desirability. / Dong, P.; Siu, Yee Man Noel.
Proceedings of AMA Summer Educators' Conference 2010: Enhancing knowledge development in marketing. American Marketing Association, 2010. p. 431-432.

Research output: Chapter in book/report/conference proceeding › Conference proceeding

TY - GEN

T1 - The moderating effects of customer predisposition characteristics in service experience: Imaginary orientation and participation desirability

AU - Dong, P.

AU - Siu, Yee Man Noel

PY - 2010/8

Y1 - 2010/8

M3 - Conference proceeding

SN - 9781617822537

SP - 431

EP - 432

BT - Proceedings of AMA Summer Educators' Conference 2010: Enhancing knowledge development in marketing

PB - American Marketing Association

T2 - American Marketing Association (AMA) Summer Educators' Conference, 2010

Y2 - 13 August 2010 through 16 August 2010

ER -