The moderating effects of customer predisposition characteristics in service experience: Imaginary orientation and participation desirability

P. Dong, Yee Man Noel Siu

    Research output: Chapter in book/report/conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationProceedings of AMA Summer Educators' Conference 2010: Enhancing knowledge development in marketing
    PublisherAmerican Marketing Association
    Pages431-432
    Number of pages2
    ISBN (Print)9781617822537
    Publication statusPublished - Aug 2010
    EventAMA Summer Educators' Conference 2010: Enhancing knowledge development in marketing - Boston, Massachusetts, USA
    Duration: 13 Aug 201016 Aug 2010

    Conference

    ConferenceAMA Summer Educators' Conference 2010: Enhancing knowledge development in marketing
    Period13/08/1016/08/10

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