The Mediating Role of Social Media in Enhancing Organizational Performance: A Team Creativity Perspective

Libo Liu, Xiling Cui, Xiabing Zheng, Jiayin Song*, Mengxiang Li

*Corresponding author for this work

Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

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In today’s competitive business environment, it is insufficient for organizations to depend only on the strengths of individual employees to respond to the ever-changing market trends and demands. To optimize their competitiveness, organizations increasingly recognize the importance of leveraging individuals’ skillset and competencies in teams via social media. The increasing reliance on teams to achieve innovation performance urges the academic and professional circles to better understand the preconditions that facilitate innovation performance in teamwork settings. Over the past decade, user engagement via social media has exponentially increased. Social media is regarded as an effective and efficient tool that facilitates transparent, formal, informal, relaxed, and/or personal communication in teams. In this study, we investigate the impact of social media on organizational performance from a team creativity perspective. We focus on studying the mediating role of social media in supporting team creativity.
Original languageEnglish
Title of host publicationPACIS 2019 Proceedings
EditorsDongming Xu, James Jiang, Hee-Woong Kim
PublisherAssociation for Information Systems
Number of pages9
Publication statusPublished - Jun 2019
Event23rd Pacific Asia Conference on Information Systems, PACIS 2019: Secure ICT Platform for the 4th Industrial Revolution - Xi'an, China
Duration: 8 Jul 201912 Jul 2019

Publication series

NamePacific Asia Conference on Information Systems


Conference23rd Pacific Asia Conference on Information Systems, PACIS 2019
Internet address

User-Defined Keywords

  • Team creativity
  • Social media
  • Trust
  • Team collaboration
  • Team conformity pressure


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