The mediating role of needs satisfaction on cultural consumption: Implications from arts performance

Yee Man Noel Siu, Junfeng Zhang, Ka Yan Ho, Ho Yan Kwan

    Research output: Contribution to conferenceConference paper

    Original languageEnglish
    Publication statusPublished - Jul 2014
    EventAcademy of Marketing Conference 2014: Marketing Dimensions - People, places and spaces - Bournemouth University, Poole, United Kingdom
    Duration: 7 Jul 201410 Jul 2014


    ConferenceAcademy of Marketing Conference 2014
    Country/TerritoryUnited Kingdom
    Internet address

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