The interplay of environment and culture in small firm marketing: A comparative study of the marketing practices of Chinese small firms in Hong Kong and the UK

Wai Sum SIU, Y. Zhu, David A. Kirby

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The interplay of environment and culture in small firm marketing: A comparative study of the marketing practices of Chinese small firms in Hong Kong and the UK'. Together they form a unique fingerprint.

Business & Economics