The Influence of Social Exclusion on Consumer Preference for Anthropomorphized Brands (Abstract)

Rocky Peng Chen; Echo Wen Wan; Eric Levy

The Influence of Social Exclusion on Consumer Preference for Anthropomorphized Brands (Abstract)

Rocky Peng Chen, Echo Wen Wan, Eric Levy

Department of Management, Marketing and Information Systems

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	Proceedings of EMAC 2015: Collaboration in Research
Place of Publication	Leuven, Belgium
Publisher	The European Marketing Academy
Pages	221
Number of pages	1
ISBN (Print)	9789082383300
Publication status	Published - May 2015
Event	EMAC 2015: 44th European Marketing Academy Annual Conference - Collaboration in Research - Leuven, Belgium Duration: 26 May 2015 → 29 May 2015 http://emac2015.emac-online.org/kuleuvencongres.be/EMAC2015/index.html (Conference website) https://kuleuvencongres.be/EMAC2015/w/files/program/ (Conference proceedings) http://emac2015.emac-online.org/kuleuvencongres.be/EMAC2015.html

Conference

Conference	EMAC 2015: 44th European Marketing Academy Annual Conference - Collaboration in Research
Country/Territory	Belgium
City	Leuven
Period	26/05/15 → 29/05/15
Internet address	http://emac2015.emac-online.org/kuleuvencongres.be/EMAC2015/index.html (Conference website) https://kuleuvencongres.be/EMAC2015/w/files/program/ (Conference proceedings) http://emac2015.emac-online.org/kuleuvencongres.be/EMAC2015.html

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

@inproceedings{754824fac08b4ceb93bce18d843608da,

title = "The Influence of Social Exclusion on Consumer Preference for Anthropomorphized Brands (Abstract)",

author = "Chen, {Rocky Peng} and Wan, {Echo Wen} and Eric Levy",

year = "2015",

month = may,

language = "English",

isbn = "9789082383300",

pages = "221",

booktitle = "Proceedings of EMAC 2015: Collaboration in Research",

publisher = "The European Marketing Academy",

note = "EMAC 2015: 44th European Marketing Academy Annual Conference - Collaboration in Research ; Conference date: 26-05-2015 Through 29-05-2015",

url = "http://emac2015.emac-online.org/kuleuvencongres.be/EMAC2015/index.html, https://kuleuvencongres.be/EMAC2015/w/files/program/, http://emac2015.emac-online.org/kuleuvencongres.be/EMAC2015.html",

}

TY - GEN

T1 - The Influence of Social Exclusion on Consumer Preference for Anthropomorphized Brands (Abstract)

AU - Chen, Rocky Peng

AU - Wan, Echo Wen

AU - Levy, Eric

PY - 2015/5

Y1 - 2015/5

M3 - Conference proceeding

SN - 9789082383300

SP - 221

BT - Proceedings of EMAC 2015: Collaboration in Research

PB - The European Marketing Academy

CY - Leuven, Belgium

T2 - EMAC 2015: 44th European Marketing Academy Annual Conference - Collaboration in Research

Y2 - 26 May 2015 through 29 May 2015

ER -