Abstract
This study explores the influence of use of mass media on environmental characteristics in Hong Kong using a cross-sectional survey. A probability sample telephone survey of 745 Hong Kong residents was conducted to test a model linking use of news media and pro-environmental behavioural intentions.
The major constructs of the model include use of mass media for environmental news, salience about the environmental problem, knowledge and attitudes about the environment, perceived social norms about the need to protect the environment and the intentions to participate in pro-environmental behaviours.
The use of mass media for environmental news is hypothesized to have impact in the following ways:
1) increased use of mass media for environmental news will increase the perceived salience of the environment as a problem and leads to higher intentions to act in a pro-environmental way;
2) increased use of mass media for environmental news will increase knowledge about the environment and leads to higher intentions to act in a pro-environmental way;
3) increased use of mass media for environmental news will increase knowledge about the environment that leads to the establishment of pro-environmental attitudes which in turn leads to higher intentions to act in a pro-environmental way;
4) increased use of mass media for environmental news will influence the establishment of pro-environmental attitudes which in turn leads to higher intentions to act in a pro-environmental way; and
5) increased use of mass media for environmental news will increase perceived norms to protect the environment which in turn leads to higher intentions to act in a pro-environmental way.
The major constructs of the model include use of mass media for environmental news, salience about the environmental problem, knowledge and attitudes about the environment, perceived social norms about the need to protect the environment and the intentions to participate in pro-environmental behaviours.
The use of mass media for environmental news is hypothesized to have impact in the following ways:
1) increased use of mass media for environmental news will increase the perceived salience of the environment as a problem and leads to higher intentions to act in a pro-environmental way;
2) increased use of mass media for environmental news will increase knowledge about the environment and leads to higher intentions to act in a pro-environmental way;
3) increased use of mass media for environmental news will increase knowledge about the environment that leads to the establishment of pro-environmental attitudes which in turn leads to higher intentions to act in a pro-environmental way;
4) increased use of mass media for environmental news will influence the establishment of pro-environmental attitudes which in turn leads to higher intentions to act in a pro-environmental way; and
5) increased use of mass media for environmental news will increase perceived norms to protect the environment which in turn leads to higher intentions to act in a pro-environmental way.
| Original language | English |
|---|---|
| Publication status | Published - Jul 1998 |
| Event | International Association for Media and Communication Research Conference (IAMCR 1998) - Glasgow, Scotland, United Kingdom Duration: 25 Jul 1998 → 30 Jul 1998 |
Conference
| Conference | International Association for Media and Communication Research Conference (IAMCR 1998) |
|---|---|
| Country/Territory | United Kingdom |
| City | Glasgow, Scotland |
| Period | 25/07/98 → 30/07/98 |