The influence of hedonic values on consumer behaviors: An empirical investigation in china

Cheng Lu Wang, Zhen Xiong Chen*, Allan K K CHAN, Zong Cheng Zheng

*Corresponding author for this work

    Research output: Contribution to journalJournal articlepeer-review

    103 Citations (Scopus)

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    Keyphrases

    Social Sciences

    Psychology

    Economics, Econometrics and Finance