The influence of hedonic values on consumer behaviors: An empirical investigation in china

Cheng Lu Wang, Zhen Xiong Chen*, Allan K K CHAN, Zong Cheng Zheng

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

79 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The influence of hedonic values on consumer behaviors: An empirical investigation in china'. Together they form a unique fingerprint.

Business & Economics