Abstract
As technology evolves, anthropomorphized entities become increasingly pervasive in the service context like service coproduction. This research finds that anthropomorphized service toolkit can have either positive or negative impacts on consumer satisfaction in service coproduction, depending on whether the coproduction task is self-expressive or not.
Original language | English |
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Title of host publication | ACR Dallas 2018 |
Subtitle of host publication | Trust in Doubt |
Editors | Andrew Gershoff, Robert Kozinets, Tiffany White |
Place of Publication | Duluth |
Publisher | Association for Consumer Research |
Pages | 902 |
Number of pages | 1 |
ISBN (Print) | 9780915552252 |
Publication status | Published - 11 Oct 2018 |
Event | 49th Annual Conference of the Association for Consumer Research, ACR 2018 - Hilton Anatole Hotel, Dallas, United States Duration: 11 Oct 2018 → 14 Oct 2018 https://acr.memberclicks.net/assets/docs/978-0-915552-25-2_txt_001.pdf |
Publication series
Name | Advances in Consumer Research |
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Publisher | Association for Consumer Research |
Volume | 46 |
Conference
Conference | 49th Annual Conference of the Association for Consumer Research, ACR 2018 |
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Country/Territory | United States |
City | Dallas |
Period | 11/10/18 → 14/10/18 |
Internet address |