The Influence of Anthropomorphism on Product Attributes Processing and Consumer Preference (Extended abstract)

Echo Wen Wan, Rocky Peng Chen, Liyin Jin

Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

Abstract

The current research proposes that anthropomorphism—seeing humanlike characteristics in nonhuman agents—increases consumer preference for physically superior products. This effect occurs because consumers perceive anthropomorphized products similarly to person perception which often relies on physical cues.
Original languageEnglish
Title of host publicationAssociation for Consumer Research Asia-Pacific Annual Conference 2015 Proceedings
EditorsEcho Wen Wan, Meng Zhang
PublisherAssociation for Consumer Research
Pages116-117
Number of pages2
Publication statusPublished - 19 Jun 2015
EventAssociation for Consumer Research Asia-Pacific Annual Conference 2015, Asia-Pacific ACR 2015 - , Hong Kong
Duration: 19 Jun 201521 Jun 2015
https://www.acrwebsite.org/web/acr-content/986/2015-asia-pacific-acr-conference.aspx (Conference website )
https://www.acrwebsite.org/volumes/map/81/volumes/ap11/AP-11 (Conference proceedings)

Publication series

NameAsia-Pacific Advances in Consumer Research
PublisherAssociation for Consumer Research
Volume11

Conference

ConferenceAssociation for Consumer Research Asia-Pacific Annual Conference 2015, Asia-Pacific ACR 2015
Country/TerritoryHong Kong
Period19/06/1521/06/15
Internet address

Fingerprint

Dive into the research topics of 'The Influence of Anthropomorphism on Product Attributes Processing and Consumer Preference (Extended abstract)'. Together they form a unique fingerprint.

Cite this