Abstract
The current research proposes that anthropomorphism—seeing humanlike characteristics in nonhuman agents—increases consumer preference for physically superior products. This effect occurs because consumers perceive anthropomorphized products similarly to person perception which often relies on physical cues.
| Original language | English |
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| Title of host publication | Association for Consumer Research Asia-Pacific Annual Conference 2015 Proceedings |
| Editors | Echo Wen Wan, Meng Zhang |
| Publisher | Association for Consumer Research |
| Pages | 116-117 |
| Number of pages | 2 |
| Publication status | Published - 19 Jun 2015 |
| Event | Association for Consumer Research Asia-Pacific Annual Conference 2015, Asia-Pacific ACR 2015 - , Hong Kong Duration: 19 Jun 2015 → 21 Jun 2015 https://www.acrwebsite.org/web/acr-content/986/2015-asia-pacific-acr-conference.aspx (Conference website ) https://www.acrwebsite.org/volumes/map/81/volumes/ap11/AP-11 (Conference proceedings) |
Publication series
| Name | Asia-Pacific Advances in Consumer Research |
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| Publisher | Association for Consumer Research |
| Volume | 11 |
Conference
| Conference | Association for Consumer Research Asia-Pacific Annual Conference 2015, Asia-Pacific ACR 2015 |
|---|---|
| Country/Territory | Hong Kong |
| Period | 19/06/15 → 21/06/15 |
| Internet address |
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