Abstract
This research finds that anthropomorphism (vs. non-anthropomorphism) leads consumers to choose a whole set of products from an assortment, even at the cost of at the cost of including less-preferred options. This effect occurs because anthropomorphism promotes a holistic thinking style, which is good at identifying relationships between objects.
| Original language | English |
|---|---|
| Title of host publication | ACR 2017 San Diego - Proceedings |
| Editors | Ayelet Gneezy, Vladas Griskevicius, Patti Williams |
| Publisher | Association for Consumer Research |
| Pages | 353-355 |
| Number of pages | 3 |
| ISBN (Print) | 9780915552771 |
| Publication status | Published - 26 Oct 2017 |
| Event | 48th Annual Conference of the Association for Consumer Research, ACR 2017 - Manchester Grand Hyatt Hotel, San Diego, United States Duration: 26 Oct 2017 → 29 Oct 2017 https://acr.memberclicks.net/assets/docs/2017vol45.pdf |
Publication series
| Name | Advances in Consumer Research |
|---|---|
| Publisher | Association for Consumer Research |
| Volume | 45 |
| ISSN (Print) | 0098-9258 |
Conference
| Conference | 48th Annual Conference of the Association for Consumer Research, ACR 2017 |
|---|---|
| Country/Territory | United States |
| City | San Diego |
| Period | 26/10/17 → 29/10/17 |
| Internet address |