The Influence of Anthropomorphism on Choosing Multiple Products From an Assortment (Extended abstract)

Rocky Peng Chen, Echo Wen Wan

    Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

    Abstract

    This research finds that anthropomorphism (vs. non-anthropomorphism) leads consumers to choose a whole set of products from an assortment, even at the cost of at the cost of including less-preferred options. This effect occurs because anthropomorphism promotes a holistic thinking style, which is good at identifying relationships between objects.
    Original languageEnglish
    Title of host publicationACR 2017 San Diego - Proceedings
    EditorsAyelet Gneezy, Vladas Griskevicius, Patti Williams
    PublisherAssociation for Consumer Research
    Pages353-355
    Number of pages3
    ISBN (Print)9780915552771
    Publication statusPublished - 26 Oct 2017
    Event48th Annual Conference of the Association for Consumer Research, ACR 2017 - Manchester Grand Hyatt Hotel, San Diego, United States
    Duration: 26 Oct 201729 Oct 2017
    https://acr.memberclicks.net/assets/docs/2017vol45.pdf

    Publication series

    NameAdvances in Consumer Research
    PublisherAssociation for Consumer Research
    Volume45
    ISSN (Print)0098-9258

    Conference

    Conference48th Annual Conference of the Association for Consumer Research, ACR 2017
    Country/TerritoryUnited States
    CitySan Diego
    Period26/10/1729/10/17
    Internet address

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