Abstract
This research finds that anthropomorphism (vs. non-anthropomorphism) leads consumers to choose a whole set of products from an assortment, even at the cost of at the cost of including less-preferred options. This effect occurs because anthropomorphism promotes a holistic thinking style, which is good at identifying relationships between objects.
Original language | English |
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Title of host publication | ACR 2017 San Diego - Proceedings |
Editors | Ayelet Gneezy, Vladas Griskevicius, Patti Williams |
Publisher | Association for Consumer Research |
Pages | 353-355 |
Number of pages | 3 |
ISBN (Print) | 9780915552771 |
Publication status | Published - 26 Oct 2017 |
Event | 48th Annual Conference of the Association for Consumer Research, ACR 2017 - Manchester Grand Hyatt Hotel, San Diego, United States Duration: 26 Oct 2017 → 29 Oct 2017 https://acr.memberclicks.net/assets/docs/2017vol45.pdf |
Publication series
Name | Advances in Consumer Research |
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Publisher | Association for Consumer Research |
Volume | 45 |
ISSN (Print) | 0098-9258 |
Conference
Conference | 48th Annual Conference of the Association for Consumer Research, ACR 2017 |
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Country/Territory | United States |
City | San Diego |
Period | 26/10/17 → 29/10/17 |
Internet address |