The Influence Factors of Online Review Quality and Their Mechanism on Trust Intention

Cong Cao, Jun Yan, Mengxiang LI

Research output: Chapter in book/report/conference proceedingConference contributionpeer-review

Abstract

With the Theory of Planned Behavior (TPB) and the online consumer trust model as the theoretical underpinnings, based on related studies on online reviews, this paper explores the definition and connotation of the online review quality in detail and investigates the influencing factors of the online review quality perceived by consumers. The Partial Least Squares Structural Equation Modeling (PLS-SEM) is applied in this research for evaluating the research model and hypotheses. The results obtained with 259 Internet users as the samples show that the online review quality perceived by consumers is mainly reliant on the accuracy, completeness, currency, format and credibility. Furthermore, this paper discusses the theoretical contribution and practical significance of this research and provides some suggestions for enterprises' processing of online reviews and identification of quality.

Original languageEnglish
Title of host publicationProceedings - 2018 IEEE 15th International Conference on e-Business Engineering, ICEBE 2018
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages147-152
Number of pages6
ISBN (Electronic)9781538679920
DOIs
Publication statusPublished - 27 Dec 2018
Event15th International Conference on e-Business Engineering, ICEBE 2018 - Xi'an, China
Duration: 12 Oct 201814 Oct 2018

Publication series

NameProceedings - 2018 IEEE 15th International Conference on e-Business Engineering, ICEBE 2018

Conference

Conference15th International Conference on e-Business Engineering, ICEBE 2018
Country/TerritoryChina
CityXi'an
Period12/10/1814/10/18

Scopus Subject Areas

  • Hardware and Architecture
  • Artificial Intelligence
  • Computer Networks and Communications
  • Business, Management and Accounting (miscellaneous)
  • Information Systems and Management
  • Safety, Risk, Reliability and Quality

User-Defined Keywords

  • Influencing Factors
  • Information Quality
  • Online Review
  • Online Trust
  • Trust Behavior

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