The impact of sponsorship on brand loyalty

Marc Mazodier, Dwight Merunka

    Research output: Chapter in book/report/conference proceedingConference proceeding

    Original languageEnglish
    Title of host publicationProceedings of AMA Winter Educators’ Conference 2011: Marketing Theory and Applications
    PublisherCurrans
    Pages5-6
    Number of pages2
    ISBN (Print)9781618390646
    Publication statusPublished - Feb 2011
    EventAMA Winter Educators’ Conference 2011: Marketing Theory and Applications - Austin, United States
    Duration: 18 Feb 201120 Feb 2011
    https://www.ama.org/listings/2011/02/07/revisit-winter-ama-2011/
    https://www.proceedings.com/12360.html

    Conference

    ConferenceAMA Winter Educators’ Conference 2011
    Country/TerritoryUnited States
    CityAustin
    Period18/02/1120/02/11
    Internet address

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