The impact of product‐related factors on perceived product safety

Noel Y M SIU; Hon-Yan Wong

doi:10.1108/02634500210428049

The impact of product‐related factors on perceived product safety

Noel Y M SIU, Hon-Yan Wong

Research output: Contribution to journal › Journal article › peer-review

19 Citations (Scopus)

Abstract

The study investigates the impact of product‐related factors on perceived product safety. The factors examined include price, brand name, country of origin, store name, source credibility, product testing, promotion channels, discount offered and packaging. Results indicate that the perceived product safety is significantly affected by all of the mentioned factors. Implications are discussed and recommendations are offered to practitioners for attracting the large and growing market of safety‐conscious consumers.

Original language	Undefined/Unknown
Pages (from-to)	185-194
Number of pages	10
Journal	Marketing Intelligence & Planning
Volume	20
Issue number	3
DOIs	https://doi.org/10.1108/02634500210428049
Publication status	Published - 1 Jun 2002

User-Defined Keywords

Products
Safety
Perception
Consumer behaviour

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1108/02634500210428049

Cite this

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KW - Perception

KW - Consumer behaviour

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The impact of product‐related factors on perceived product safety

Abstract

User-Defined Keywords

UN SDGs

Access to Document

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