TY - GEN
T1 - The Impact of Power on Reliance on Feelings versus Reasons in Decision Making (Extended abstract)
AU - Huang, Yunhui
AU - Chang, Hannah
AU - Hong, Jiewen
N1 - Publisher copyright:
© ASSOCIATION FOR CONSUMER RESEARCH
PY - 2016/10
Y1 - 2016/10
N2 - This research examines the impact of power on consumer decision making. We hypothesize that consumers in high- (vs. low-) power state are more likely to rely on affective feelings (vs. cognitive reasoning) in decision making. Five experiments provide convergent evidence using different operationalizations of feeling based versus reason-based decision making.
AB - This research examines the impact of power on consumer decision making. We hypothesize that consumers in high- (vs. low-) power state are more likely to rely on affective feelings (vs. cognitive reasoning) in decision making. Five experiments provide convergent evidence using different operationalizations of feeling based versus reason-based decision making.
UR - https://www.tcrwebsite.org/volumes/1021422/volumes/v44/NA-44
UR - https://acr.memberclicks.net/assets/docs/2016vol44.pdf
UR - http://www.scopus.com/inward/record.url?scp=85035097841&partnerID=8YFLogxK
M3 - Conference proceeding
AN - SCOPUS:85035097841
SN - 9780915552245
T3 - Advances in Consumer Research
SP - 490
EP - 492
BT - Proceedings of Advances in Consumer Research, ACR 2016
A2 - Moreau, Page
A2 - Puntoni, Stefano
PB - Association for Consumer Research
T2 - 47th Annual Conference of the Association for Consumer Research, ACR 2016
Y2 - 27 October 2016 through 30 October 2016
ER -