The Impact of Political Ideology on Attitudes toward Customer Reviews: When and Why Conservatives don’t Listen to and Act on Other Customers Reviews (Extended Abstract)

Yunhui Huang*, Jeehye Christine Kim, David Dubios

*Corresponding author for this work

Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

Original languageEnglish
Title of host publicationThe 52nd Annual Conference of the Association for Consumer Research (ACR), proceedings
EditorsTonya Williams Bradford, Anat Keinan, Matthew Thomson
PublisherAssociation for Consumer Research
Pages816-817
Number of pages2
ISBN (Print)9780915552825
Publication statusPublished - 8 Oct 2021
Event52nd Annual Conference of the Association for Consumer Research, ACR 2021 - Online
Duration: 8 Oct 202130 Oct 2021
https://www.acrwebsite.org/assets/PDFs/Proceedings/2021vol49.pdf

Publication series

NameAdvances in Consumer Research
PublisherAssociation for Consumer Research
Volume49
ISSN (Print)0098-9258

Conference

Conference52nd Annual Conference of the Association for Consumer Research, ACR 2021
Period8/10/2130/10/21
Internet address

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