The impact of observational learning and electronic word of mouth on consumer purchase decisions: The moderating role of consumer expertise and consumer involvement

Christy M.K. Cheung*, Bo Xiao, Ivy L.B. Liu

*Corresponding author for this work

    Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

    38 Citations (Scopus)

    Fingerprint

    Dive into the research topics of 'The impact of observational learning and electronic word of mouth on consumer purchase decisions: The moderating role of consumer expertise and consumer involvement'. Together they form a unique fingerprint.

    Keyphrases

    Social Sciences