The impact of new relationship tactics and customer value on commitment

Yee Man Noel Siu, Junfeng Zhang, Ping Dong, Ho Yan Kwan

Research output: Contribution to conference › Conference paper

Original language	English
Publication status	Published - Jul 2012
Event	Academy of Marketing Conference 2012: Marketing - catching the technology wave - Southampton Management School, Southampton, United Kingdom Duration: 2 Jul 2012 → 5 Jul 2012 https://www.academyofmarketing.org/conference/conference-history/conference-2012/

Conference	Academy of Marketing Conference 2012
Country/Territory	United Kingdom
City	Southampton
Period	2/07/12 → 5/07/12
Internet address	https://www.academyofmarketing.org/conference/conference-history/conference-2012/

Cite this

@conference{7361008747cc4d7083a085fbf0e3d232,

title = "The impact of new relationship tactics and customer value on commitment",

author = "Siu, {Yee Man Noel} and Junfeng Zhang and Ping Dong and Kwan, {Ho Yan}",

year = "2012",

month = jul,

language = "English",

note = "Academy of Marketing Conference 2012 : Marketing - catching the technology wave ; Conference date: 02-07-2012 Through 05-07-2012",

url = "https://www.academyofmarketing.org/conference/conference-history/conference-2012/",

}