The impact of new relationship tactics and customer value on commitment

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusSubmitted - Jul 2012
EventMarketing: catching the technology wave : Academy of Marketing Conference - Southampton, United Kingdom
Duration: 2 Jul 20125 Jul 2012

Conference

ConferenceMarketing: catching the technology wave : Academy of Marketing Conference
Period2/07/125/07/12

Cite this