The impact of new relationship tactics and customer value on commitment

Yee Man Noel Siu, Junfeng Zhang, Ping Dong, Ho Yan Kwan

    Research output: Contribution to conferenceConference paper

    Original languageEnglish
    Publication statusPublished - Jul 2012
    EventAcademy of Marketing Conference 2012: Marketing - catching the technology wave - Southampton Management School, Southampton, United Kingdom
    Duration: 2 Jul 20125 Jul 2012


    ConferenceAcademy of Marketing Conference 2012
    Country/TerritoryUnited Kingdom
    Internet address

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