The impact of corporate social responsibility on customer identification and satisfaction: The role of personal value

Research output: Chapter in book/report/conference proceeding › Conference contribution

Original language	English
Title of host publication	Marketing: catching the technology wave : Academy of Marketing Conference 2-5 July 2012
Pages	1-13
Number of pages	13
Publication status	Published - Jul 2012
Event	Marketing: catching the technology wave : Academy of Marketing Conference - Southampton, United Kingdom Duration: 2 Jul 2012 → 5 Jul 2012

Conference	Marketing: catching the technology wave : Academy of Marketing Conference
Period	2/07/12 → 5/07/12

Cite this

@inproceedings{93090c14dcf8481294f8492b49f29597,

title = "The impact of corporate social responsibility on customer identification and satisfaction: The role of personal value",

author = "Kwan, {Ho Yan} and Siu, {Yee Man Noel} and Junfeng Zhang",

year = "2012",

month = jul,

language = "English",

isbn = "9780854329472",

pages = "1--13",

booktitle = "Marketing: catching the technology wave : Academy of Marketing Conference 2-5 July 2012",

note = "Marketing: catching the technology wave : Academy of Marketing Conference ; Conference date: 02-07-2012 Through 05-07-2012",

}

TY - GEN

T1 - The impact of corporate social responsibility on customer identification and satisfaction: The role of personal value

AU - Kwan, Ho Yan

AU - Siu, Yee Man Noel

AU - Zhang, Junfeng

PY - 2012/7

Y1 - 2012/7

M3 - Conference contribution

SN - 9780854329472

SP - 1

EP - 13

BT - Marketing: catching the technology wave : Academy of Marketing Conference 2-5 July 2012

T2 - Marketing: catching the technology wave : Academy of Marketing Conference

Y2 - 2 July 2012 through 5 July 2012

ER -