@inproceedings{93090c14dcf8481294f8492b49f29597,
title = "The impact of corporate social responsibility on customer identification and satisfaction: The role of personal value",
author = "Kwan, {Ho Yan} and Siu, {Yee Man Noel} and Junfeng Zhang",
year = "2012",
month = jul,
language = "English",
isbn = "9780854329472",
pages = "1--13",
booktitle = "Marketing: catching the technology wave : Academy of Marketing Conference 2-5 July 2012",
note = "Marketing: catching the technology wave : Academy of Marketing Conference ; Conference date: 02-07-2012 Through 05-07-2012",
}