The hand, the bill... or both? The role of credibility in handbill acceptance

Gerard P PRENDERGAST, King Ting Wai, Wing Yi Cheung

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)128-135
Number of pages8
JournalJournal of Advertising Research
Volume52
Issue number1
DOIs
Publication statusPublished - 2012

Scopus Subject Areas

  • Communication
  • Marketing

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