The good old days and a better tomorrow: Historical representations and future imaginations of China during the 2008 Olympic Games

Based on the stereotype content model, we examined Mainland and Hong Kong Chinese' historical representations and future imaginations of China during the 2008 Beijing Olympics. Among Mainland Chinese, China's unprecedented economic growth and the resulted value competition led to the expectation of a more competent China in the future (vs now; a 'better tomorrow effect') and a perception of a warmer and more moral China in the past (vs now; the 'good old days effect'). As the Olympics proceeded, the perceived compatibility of competence and warmth/morality increased and the good old days effect diminished. Hong Kong Chinese, who also witnessed China's growth but did not directly experience the cultural implications of globalization in Mainland China, displayed the better tomorrow effect only.