Abstract
Depictions
of professional sports and athletes in U.S. mainstream media have
generally been indicted for reinforcing masculine hegemony and ignoring
women’s and amateur sports. This study explored the attitudes and values
of independent sports bloggers in relationship to gender and, more
specifically, to Title IX of the Education Amendments of 1972
prohibiting discrimination on the basis of sex in federally funded
institutions. A survey of 200 independent sports bloggers was conducted
to determine whether the sports blogosphere provides an alternative to
depictions of sports offered through mainstream media coverage. Survey
results demonstrate that the sports blogosphere has yet to become a
truly alternative, egalitarian space for sports commentary. The analysis
suggests that increased participation of female bloggers who are
willing to cover female athletes and advocate for women’s sports can
alleviate the situation. Otherwise, the sports blogosphere will merely
replicate old-media values.
| Original language | English |
|---|---|
| Title of host publication | Blogging in the Global Society |
| Subtitle of host publication | Cultural, Political and Geographical Aspects |
| Editors | Tatyana Dumova, Richard Fiordo |
| Publisher | IGI Global |
| Chapter | 4 |
| Pages | 55-71 |
| Number of pages | 17 |
| ISBN (Electronic) | 9781609607456 |
| ISBN (Print) | 9781609607449, 1609607449 |
| DOIs | |
| Publication status | Published - 30 Sept 2011 |
Scopus Subject Areas
- Computer Science(all)
- Social Sciences(all)