The five-factor consumer behavior model for intercollegiate football tickets consumption

Jennifer Y. Mak, Siu Yin Cheung

Research output: Contribution to journal › Journal article

Original language	English
Pages (from-to)	46-55
Number of pages	10
Journal	Journal of Applied Marketing Theory
Volume	2
Issue number	2
Publication status	Published - Dec 2011

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@article{54fe1094a32f40c48e6fc178754ce2f3,

title = "The five-factor consumer behavior model for intercollegiate football tickets consumption",

author = "Mak, {Jennifer Y.} and Cheung, {Siu Yin}",

year = "2011",

month = dec,

language = "English",

volume = "2",

pages = "46--55",

journal = "Journal of Applied Marketing Theory",

issn = "2151-3236",

publisher = "American Marketing Association",

number = "2",

}