The ethics of advertising: the impact of self-relevance of the comparison dimension and social comparison orientation on consumers' purchase behavior

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusSubmitted - Oct 2010
EventThe 3rd World Business Ethics Forum: ACE - Accountability, Credibility, & Ethicality - Macau, China
Duration: 27 Oct 201028 Oct 2010

Conference

ConferenceThe 3rd World Business Ethics Forum: ACE - Accountability, Credibility, & Ethicality
Period27/10/1028/10/10

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