The ethics of advertising: the impact of self-relevance of the comparison dimension and social comparison orientation on consumers' purchase behavior

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - Oct 2010
    EventThe 3rd World Business Ethics Forum: ACE - Accountability, Credibility, & Ethicality - Macau, China
    Duration: 27 Oct 201028 Oct 2010

    Conference

    ConferenceThe 3rd World Business Ethics Forum: ACE - Accountability, Credibility, & Ethicality
    Period27/10/1028/10/10

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