The efficacy of grassroots sponsorship versus professional sponsorship to build brand equity: The role of property community involvement and altruistic motive attributions

Francois A. Carrillat; Marc Mazodier; Carolin Plewa; Pascale Quester

The efficacy of grassroots sponsorship versus professional sponsorship to build brand equity: The role of property community involvement and altruistic motive attributions

Francois A. Carrillat, Marc Mazodier, Carolin Plewa, Pascale Quester

Research output: Chapter in book/report/conference proceeding › Conference proceeding

Original language	English
Title of host publication	Proceedings of AMA Summer Educators' Conference 2014: Leveraging new technologies to create value
Publisher	Curran Associates, Inc.
Pages	7-8
Number of pages	2
ISBN (Print)	9781634398848
Publication status	Published - Aug 2014
Event	AMA Summer Educators' Conference 2014: Leveraging new technologies to create value - San Francisco, United States Duration: 1 Aug 2014 → 3 Aug 2014

Conference

Conference	AMA Summer Educators' Conference 2014: Leveraging new technologies to create value
Period	1/08/14 → 3/08/14

Cite this

Carrillat, F. A., Mazodier, M., Plewa, C., & Quester, P. (2014). The efficacy of grassroots sponsorship versus professional sponsorship to build brand equity: The role of property community involvement and altruistic motive attributions. In Proceedings of AMA Summer Educators' Conference 2014: Leveraging new technologies to create value (pp. 7-8). Curran Associates, Inc..

Carrillat, Francois A. ; Mazodier, Marc ; Plewa, Carolin et al. / The efficacy of grassroots sponsorship versus professional sponsorship to build brand equity: The role of property community involvement and altruistic motive attributions. Proceedings of AMA Summer Educators' Conference 2014: Leveraging new technologies to create value. Curran Associates, Inc., 2014. pp. 7-8

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title = "The efficacy of grassroots sponsorship versus professional sponsorship to build brand equity: The role of property community involvement and altruistic motive attributions",

author = "Carrillat, {Francois A.} and Marc Mazodier and Carolin Plewa and Pascale Quester",

year = "2014",

month = aug,

language = "English",

isbn = "9781634398848",

pages = "7--8",

booktitle = "Proceedings of AMA Summer Educators' Conference 2014: Leveraging new technologies to create value",

publisher = "Curran Associates, Inc.",

address = "United States",

note = "AMA Summer Educators' Conference 2014: Leveraging new technologies to create value ; Conference date: 01-08-2014 Through 03-08-2014",

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Carrillat, FA, Mazodier, M, Plewa, C & Quester, P 2014, The efficacy of grassroots sponsorship versus professional sponsorship to build brand equity: The role of property community involvement and altruistic motive attributions. in Proceedings of AMA Summer Educators' Conference 2014: Leveraging new technologies to create value. Curran Associates, Inc., pp. 7-8, AMA Summer Educators' Conference 2014: Leveraging new technologies to create value, 1/08/14.

The efficacy of grassroots sponsorship versus professional sponsorship to build brand equity: The role of property community involvement and altruistic motive attributions. / Carrillat, Francois A.; Mazodier, Marc; Plewa, Carolin et al.
Proceedings of AMA Summer Educators' Conference 2014: Leveraging new technologies to create value. Curran Associates, Inc., 2014. p. 7-8.

Research output: Chapter in book/report/conference proceeding › Conference proceeding

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T1 - The efficacy of grassroots sponsorship versus professional sponsorship to build brand equity: The role of property community involvement and altruistic motive attributions

AU - Carrillat, Francois A.

AU - Mazodier, Marc

AU - Plewa, Carolin

AU - Quester, Pascale

PY - 2014/8

Y1 - 2014/8

M3 - Conference proceeding

SN - 9781634398848

SP - 7

EP - 8

BT - Proceedings of AMA Summer Educators' Conference 2014: Leveraging new technologies to create value

PB - Curran Associates, Inc.

T2 - AMA Summer Educators' Conference 2014: Leveraging new technologies to create value

Y2 - 1 August 2014 through 3 August 2014

ER -