The Effects of VIP Granting Methods and Perceived Similarity on Non-VIPs’ Benign Envy: Does Culture Matter?

Xin Yang, Henry Fock, Shirley Y Y Cheng, Jing Zeng

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Aug 2017
EventAmerican Marketing Association Summer Conference 2017: Innovation & Sustainability in Marketing - San Francisco, California, United States
Duration: 4 Aug 20176 Aug 2017


ConferenceAmerican Marketing Association Summer Conference 2017
Country/TerritoryUnited States
CitySan Francisco, California

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