The Effects of VIP Granting Methods and Perceived Similarity on Non-VIPs’ Benign Envy: Does Culture Matter?

Xin Yang, Henry Fock, Shirley Y Y Cheng, Jing Zeng

    Research output: Contribution to conferenceConference paperpeer-review

    Original languageEnglish
    Publication statusPublished - Aug 2017
    EventAmerican Marketing Association Summer Conference 2017: Innovation & Sustainability in Marketing - San Francisco, California, United States
    Duration: 4 Aug 20176 Aug 2017


    ConferenceAmerican Marketing Association Summer Conference 2017
    Country/TerritoryUnited States
    CitySan Francisco, California

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