The Effects of VIP Granting Methods and Perceived Similarity on Non-VIPs’ Benign Envy: Does Culture Matter?

Xin Yang; Henry Fock; Shirley Y Y Cheng; Jing  Zeng

The Effects of VIP Granting Methods and Perceived Similarity on Non-VIPs’ Benign Envy: Does Culture Matter?

Xin Yang, Henry Fock, Shirley Y Y Cheng, Jing Zeng

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - Aug 2017
Event	American Marketing Association Summer Conference 2017: Innovation & Sustainability in Marketing - San Francisco, California, United States Duration: 4 Aug 2017 → 6 Aug 2017

Conference

Conference	American Marketing Association Summer Conference 2017
Country/Territory	United States
City	San Francisco, California
Period	4/08/17 → 6/08/17

Cite this

@conference{3d37aa0abc8444d39fb224cebe6afda4,

title = "The Effects of VIP Granting Methods and Perceived Similarity on Non-VIPs{\textquoteright} Benign Envy: Does Culture Matter?",

author = "Xin Yang and Henry Fock and Cheng, {Shirley Y Y} and Jing Zeng",

year = "2017",

month = aug,

language = "English",

note = "American Marketing Association Summer Conference 2017 : Innovation & Sustainability in Marketing ; Conference date: 04-08-2017 Through 06-08-2017",

}