The Effects of Relationship Marketing Orientation on Business Performance in the Hotel Industry

Leo Y.M. Sin; Alan Ching Biu Tse; Haksin Chan; Vincent C.S. Heung; Frederick H.K. Yim

doi:10.1177/1096348006287863

The Effects of Relationship Marketing Orientation on Business Performance in the Hotel Industry

Leo Y.M. Sin
, Alan Ching Biu Tse
, Haksin Chan
, Vincent C.S. Heung
, Frederick H.K. Yim

Research output: Contribution to journal › Journal article › peer-review

62 Citations (Scopus)

Abstract

The purpose of this study was to investigate the link between relationship marketing orientation and business performance in the hotel industry. Data were generated from 63 hotels in Hong Kong. The findings indicate that relationship marketing orientation was positively and significantly associated with marketing performance and financial performance of a hotel. Implications of the findings are discussed, and limitations of the study as well as further research directions are addressed.

Original language	English
Pages (from-to)	407-426
Number of pages	20
Journal	Journal of Hospitality and Tourism Research
Volume	30
Issue number	4
DOIs	https://doi.org/10.1177/1096348006287863
Publication status	Published - Nov 2006

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth

User-Defined Keywords

relationship marketing orientation
hotel industry
business performance
Hong Kong

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10.1177/1096348006287863

Cite this

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title = "The Effects of Relationship Marketing Orientation on Business Performance in the Hotel Industry",

abstract = "The purpose of this study was to investigate the link between relationship marketing orientation and business performance in the hotel industry. Data were generated from 63 hotels in Hong Kong. The findings indicate that relationship marketing orientation was positively and significantly associated with marketing performance and financial performance of a hotel. Implications of the findings are discussed, and limitations of the study as well as further research directions are addressed.",

keywords = "relationship marketing orientation, hotel industry, business performance, Hong Kong",

author = "Sin, \{Leo Y.M.\} and Tse, \{Alan Ching Biu\} and Haksin Chan and Heung, \{Vincent C.S.\} and Yim, \{Frederick H.K.\}",

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AU - Yim, Frederick H.K.

PY - 2006/11

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N2 - The purpose of this study was to investigate the link between relationship marketing orientation and business performance in the hotel industry. Data were generated from 63 hotels in Hong Kong. The findings indicate that relationship marketing orientation was positively and significantly associated with marketing performance and financial performance of a hotel. Implications of the findings are discussed, and limitations of the study as well as further research directions are addressed.

AB - The purpose of this study was to investigate the link between relationship marketing orientation and business performance in the hotel industry. Data were generated from 63 hotels in Hong Kong. The findings indicate that relationship marketing orientation was positively and significantly associated with marketing performance and financial performance of a hotel. Implications of the findings are discussed, and limitations of the study as well as further research directions are addressed.

KW - relationship marketing orientation

KW - hotel industry

KW - business performance

KW - Hong Kong

UR - https://www.scopus.com/pages/publications/79953137017

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M3 - Journal article

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JO - Journal of Hospitality and Tourism Research

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The Effects of Relationship Marketing Orientation on Business Performance in the Hotel Industry

Abstract

UN SDGs

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