The Effects of Perceived Attainability and Benign Envy on Consumers’ Purchase Intention

Connie Li

The Effects of Perceived Attainability and Benign Envy on Consumers’ Purchase Intention

Department of Management, Marketing and Information Systems

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	AMA Winter Educators’ Conference 2011
Subtitle of host publication	Marketing Theory and Applications
Editors	Raji Srinivasan, Leigh McAlister
Place of Publication	New York
Publisher	Curran Associates, Inc.
Pages	45-46
Number of pages	2
Edition	1st
ISBN (Print)	9781618390646
Publication status	Published - Feb 2011
Event	AMA Winter Educators’ Conference 2011: Marketing Theory and Applications - Austin, United States Duration: 18 Feb 2011 → 20 Feb 2011 https://www.ama.org/listings/2011/02/07/revisit-winter-ama-2011/ https://www.proceedings.com/12360.html

Publication series

Name	AMA Educators Proceedings
Publisher	Curran Associates, Inc.
Volume	22

Conference

Conference	AMA Winter Educators’ Conference 2011
Country/Territory	United States
City	Austin
Period	18/02/11 → 20/02/11
Internet address	https://www.ama.org/listings/2011/02/07/revisit-winter-ama-2011/ https://www.proceedings.com/12360.html

Cite this

@inproceedings{8486086f64ce44b681334e271fbe78b3,

title = "The Effects of Perceived Attainability and Benign Envy on Consumers{\textquoteright} Purchase Intention",

author = "Connie Li",

year = "2011",

month = feb,

language = "English",

isbn = "9781618390646",

series = "AMA Educators Proceedings",

publisher = "Curran Associates, Inc.",

pages = "45--46",

editor = "Raji Srinivasan and Leigh McAlister",

booktitle = "AMA Winter Educators{\textquoteright} Conference 2011",

address = "United States",

edition = "1st",

note = "AMA Winter Educators{\textquoteright} Conference 2011 : Marketing Theory and Applications ; Conference date: 18-02-2011 Through 20-02-2011",

url = "https://www.ama.org/listings/2011/02/07/revisit-winter-ama-2011/, https://www.proceedings.com/12360.html",

}

Li, C 2011, The Effects of Perceived Attainability and Benign Envy on Consumers’ Purchase Intention. in R Srinivasan & L McAlister (eds), AMA Winter Educators’ Conference 2011: Marketing Theory and Applications. 1st edn, AMA Educators Proceedings, vol. 22, Curran Associates, Inc., New York, pp. 45-46, AMA Winter Educators’ Conference 2011, Austin, Texas, United States, 18/02/11.

The Effects of Perceived Attainability and Benign Envy on Consumers’ Purchase Intention. / Li, Connie.
AMA Winter Educators’ Conference 2011: Marketing Theory and Applications. ed. / Raji Srinivasan; Leigh McAlister. 1st. ed. New York: Curran Associates, Inc., 2011. p. 45-46 (AMA Educators Proceedings; Vol. 22).

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

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T1 - The Effects of Perceived Attainability and Benign Envy on Consumers’ Purchase Intention

AU - Li, Connie

PY - 2011/2

Y1 - 2011/2

M3 - Conference proceeding

SN - 9781618390646

T3 - AMA Educators Proceedings

SP - 45

EP - 46

BT - AMA Winter Educators’ Conference 2011

A2 - Srinivasan, Raji

A2 - McAlister, Leigh

PB - Curran Associates, Inc.

CY - New York

T2 - AMA Winter Educators’ Conference 2011

Y2 - 18 February 2011 through 20 February 2011

ER -