The effects of organization-public relationship types and quality on crisis attributes

Flora C J HUNG-BAESECKE, Regina Y R CHEN

Research output: Chapter in book/report/conference proceedingChapterpeer-review

4 Citations (Scopus)

Abstract

Research on organization-public relationships (OPR) has been receiving extensive attention on the research agenda. The aim of this study is to assess the effects of OPR types that Hung developed on attribution of crisis responsibility through the mediation of OPR quality, based on Coombs and Holladay's situational crisis communication theory. Facebook was the studied organization in a survey for this research. Results showed OPR types affect OPR quality. Mutual communal OPRs positively affect all four relational outcomes of OPRs. The significant effects of OPR types and OPR quality on attribution of crisis responsibility to the organization were not found. Theoretical and practical implications are suggested.

Original languageEnglish
Title of host publicationPublic Relations and Communication Management
Subtitle of host publicationCurrent Trends and Emerging Topics
PublisherTaylor and Francis
Pages225-243
Number of pages19
ISBN (Print)9780203079256
DOIs
Publication statusPublished - 2013

Scopus Subject Areas

  • Social Sciences(all)
  • Arts and Humanities(all)

User-Defined Keywords

  • Attribution
  • Communal relationship
  • Crisis responsibility
  • Exchange relationship
  • Facebook
  • Social media
  • Type and quality of organization-public relationship

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