The Effect of Societal Nostalgia on Future Optimism and Public Policy Endorsement (Extended abstract)

Canice M. C. Kwan; Shirley Y Y Cheng; Alex S L Tsang

The Effect of Societal Nostalgia on Future Optimism and Public Policy Endorsement (Extended abstract)

Canice M. C. Kwan, Shirley Y Y Cheng, Alex S L Tsang

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Abstract

This research demonstrates that yearning for the society’s past enhances optimism toward the future of that society, which boosts consumers’ confidence and their propensity to endorse risky policies. Such effects occur only when consumers reflect on the society’s past (vs. present) and are mediated by enhanced identification with the society.

Original language	English
Title of host publication	ACR 2017 San Diego - Proceedings
Editors	Ayelet Gneezy, Vladas Griskevicius, Patti Williams
Publisher	Association for Consumer Research
Pages	725-726
Number of pages	2
ISBN (Print)	9780915552771
Publication status	Published - Oct 2017
Event	48th Annual Conference of the Association for Consumer Research, ACR 2017 - Manchester Grand Hyatt Hotel, San Diego, United States Duration: 26 Oct 2017 → 29 Oct 2017 https://acr.memberclicks.net/assets/docs/2017vol45.pdf

Publication series

Name	Advances in Consumer Research
Volume	45
ISSN (Print)	0098-9258

Conference

Conference	48th Annual Conference of the Association for Consumer Research, ACR 2017
Country/Territory	United States
City	San Diego
Period	26/10/17 → 29/10/17
Internet address	https://acr.memberclicks.net/assets/docs/2017vol45.pdf

Cite this

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title = "The Effect of Societal Nostalgia on Future Optimism and Public Policy Endorsement (Extended abstract)",

abstract = "This research demonstrates that yearning for the society{\textquoteright}s past enhances optimism toward the future of that society, which boosts consumers{\textquoteright} confidence and their propensity to endorse risky policies. Such effects occur only when consumers reflect on the society{\textquoteright}s past (vs. present) and are mediated by enhanced identification with the society.",

author = "Kwan, {Canice M. C.} and Cheng, {Shirley Y Y} and Tsang, {Alex S L}",

year = "2017",

month = oct,

language = "English",

isbn = "9780915552771",

series = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

pages = "725--726",

editor = "Ayelet Gneezy and Vladas Griskevicius and Patti Williams",

booktitle = "ACR 2017 San Diego - Proceedings",

note = "48th Annual Conference of the Association for Consumer Research, ACR 2017 ; Conference date: 26-10-2017 Through 29-10-2017",

url = "https://acr.memberclicks.net/assets/docs/2017vol45.pdf",

}

Kwan, CMC, Cheng, SYY & Tsang, ASL 2017, The Effect of Societal Nostalgia on Future Optimism and Public Policy Endorsement (Extended abstract). in A Gneezy, V Griskevicius & P Williams (eds), ACR 2017 San Diego - Proceedings. Advances in Consumer Research, vol. 45, Association for Consumer Research, pp. 725-726, 48th Annual Conference of the Association for Consumer Research, ACR 2017, San Diego, California, United States, 26/10/17.

The Effect of Societal Nostalgia on Future Optimism and Public Policy Endorsement (Extended abstract). / Kwan, Canice M. C.; Cheng, Shirley Y Y; Tsang, Alex S L.
ACR 2017 San Diego - Proceedings. ed. / Ayelet Gneezy; Vladas Griskevicius; Patti Williams. Association for Consumer Research, 2017. p. 725-726 (Advances in Consumer Research; Vol. 45).

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

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AB - This research demonstrates that yearning for the society’s past enhances optimism toward the future of that society, which boosts consumers’ confidence and their propensity to endorse risky policies. Such effects occur only when consumers reflect on the society’s past (vs. present) and are mediated by enhanced identification with the society.

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M3 - Conference proceeding

SN - 9780915552771

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Y2 - 26 October 2017 through 29 October 2017

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The Effect of Societal Nostalgia on Future Optimism and Public Policy Endorsement (Extended abstract)

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