The Effect of Societal Nostalgia on Future Optimism and Public Policy Endorsement (Extended abstract)

Canice M. C. Kwan, Shirley Y Y Cheng, Alex S L Tsang

Research output: Chapter in book/report/conference proceedingConference contributionpeer-review

Abstract

This research demonstrates that yearning for the society’s past enhances optimism toward the future of that society, which boosts consumers’ confidence and their propensity to endorse risky policies. Such effects occur only when consumers reflect on the society’s past (vs. present) and are mediated by enhanced identification with the society.
Original languageEnglish
Title of host publicationACR 2017 San Diego - Proceedings
EditorsAyelet Gneezy, Vladas Griskevicius, Patti Williams
PublisherAssociation for Consumer Research
Pages725-726
Number of pages2
ISBN (Print)9780915552771
Publication statusPublished - Oct 2017
Event48th Annual Conference of the Association for Consumer Research - Manchester Grand Hyatt Hotel, San Diego, California, United States
Duration: 26 Oct 201729 Oct 2017
https://www.acrwebsite.org/assets/PDFs/Proceedings/2017vol45.pdf

Publication series

NameAdvances in Consumer Research
Volume45
ISSN (Print)0098-9258

Conference

Conference48th Annual Conference of the Association for Consumer Research
Country/TerritoryUnited States
CitySan Diego, California
Period26/10/1729/10/17
Internet address

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