Fingerprint
Dive into the research topics of 'The effect of social exclusion on consumer preference for anthropomorphized brands'. Together they form a unique fingerprint.- Sort by:
- Weight
- Alphabetically
The effect of social exclusion on consumer preference for anthropomorphized brands
Rocky Peng CHEN*, Echo Wen Wan, Eric Levy
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
108
Citations
(Scopus)